YandYnot is a Consulting Company in Research and Development, Innovation, Partnership for middle-sized companies. It also specialises in Expertise and Legal expertise (Court of Appeal of Paris).
Brevet SVmontant3531Y and Y not was created in November 2011

We are located in the greater Paris area however YandYnot has cross-business experience in Europe, the US as well as China.

In addition, we have the resources to work with English, French or Spanish-speaking partners.

Based on our 35 years of experience, we can provide the following expertise:

Innovation management

  • We aim to identify each company’s hidden innovation potential
  • We can provide innovation management, education and training.
  • We will set-up a simple but effective Project Management Process in order to manage the Innovation Process.

Industrial Property management

  • Help companies integrate the benefits and risks related to Industrial Property and provide, when necessary, an interface with patent attorneys
  • Organise the R&D team to enable it to handle IP

R&D organisation

  • Staffing: many companies do not have any R&D organisation and hiring innovative people can be challenging
  • Implementation: Procedures to bring development to an innovation on the market
  • Systematic patent research: A step that must become automatic, before the development stage.
  • IP: Once a new idea has been qualified as valid, it must be protected.

Partnership with other companies

  • Identify companies that could have a common interest in co-developing new products and services: They can be suppliers or competitors.
  • Bring stakeholders together, reveal the strategic lines of common interest, and review the conditions for making a partnership possible

Our beliefs and methods

  • Innovation is a must in today’s market, which is more and more competitive.
  • Any company can innovate: But the people who make it don’t always know that they can.
  • Our basic approach is to look at the way a company does what it does, and then, ask the question: “Why?”. Because usually people ask an answer, not a question (the real one, that which is the cause of all)
  • We like to ask Why customers or dealers face a recurring problem
  • Companies, and the people who run them, often accept abnormal situations, without looking for a solution because these situations are not any more considered abnormal.

So,
Why not think different,
Why not forget the “plywood glasses”,
Why not “think out of the box”?
This is, word for word, the “Why and Why Not” method